Oh, this is just too good to be true.
You know those LifeLock commercials? With the guy who has a semi-truck drive around with his social security number painted on it in gigantic size, while he hands out flyers advertising his social security number, all to prove that his identity is safe because he uses “LifeLock?”
Well, that guy’s identity wasn’t safe. And yes, he really was using LifeLock. He’s Todd Davis, the company’s CEO. But someone in Texas successfully used that social security number to secure himself a loan. More hilariously, the CEO admits that, even with LifeLock, plenty of people could already have “stolen” his identity by using his SS number to get a drivers license.
Best of all, Todd admits that LifeLock isn’t great at catching these things, calling drivers license fraud alerts “flimsy,” and saying this about the potential for people to take out loans in his name:
“There’s nothing on my actual credit report about uncollected funds, no outstanding tickets or warrants or anything. There’s nothing to indicate my identity has been successfully compromised other than the one instance.”
So, basically, LifeLock doesn’t do much unless you’ve already been sued or have a warrant out for your arrest. Nice.
Now, the company’s being sued by people in three states who allege that their service isn’t what it claims to be. Specifically, the lawyer responsible says that all LifeLock actually does is charge you 10 dollars a month to set up fraud alerts related to their credit report, which people can do for free.
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That’s friggin’ hilarious. . .I wonder if he paid himself the million-dollar-guarantee?
Identity Theft is growing crime but Life Lock take security, and takes responsibility to protect us from wrong hands. It also introduce new services that offer new client and also for those they already members of life lock.
Identity Theft Protection Lock